

Strategic Planning
The Big Lil helps mission-driven organizations turn their North Star into a real, operational game plan that catalyzes their team and stakeholders.
Our approach is designed for small orgs, meaning it’s practical, collaborative, streamlined, and affordable. In just a few months, your organization will have more clarity, stronger alignment, and a roadmap your whole team can get behind.
Let's get to work!
We specialize in operationally focused strategic planning–the kind that doesn’t sit on a shelf. In just under 4 months and for less than $25,000, our clients walk away with:
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A fully developed multi-year strategic plan that can be shared with your funders, investors, and other stakeholders
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An easy-to-use dashboard that operationalizes it to ensure your team is aligned and actually excited to implement the plan
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Phase 1: Discovery & Project Planning
Timeframe: Month 1. We start by learning everything we can about your organization–how it’s structured, where it’s thriving, and what’s getting in the way. This includes:
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Reviewing organization charts, job descriptions, work plans, and core documents
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One-on-one meetings with key personnel
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Understanding your current trajectory and big-picture challenges
Then, we draft a project plan specific to your needs, including timelines and stakeholder engagement that will shape the next phase of our work together.
Phase 2: Interviews & Recommendations
Timeframe: Months 2–3. This is where we dig deep. We engage a wide range of voices through:
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Stakeholder interviews
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Staff-wide surveys
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Landscape analysis (think PESTLE: Political, Economic, Social, Technological, Legal, Environmental)
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Weekly meetings with your leadership team to synthesize what we are learning
Together, we’ll identify your core priorities, build goals for each, draft objectives to achieve them, and define metrics of success.
Phase 3: Delivery & Coaching
Timeframe: Final Month. We will translate all the work into a compelling, externally shareable strategic narrative. And we will coach leaders and managers on how to use and sustain the plan, leaving you with an actionable dashboard that can be integrated into team workflows and individual work plans.