Meet the Team
We are founders, builders, and creators.
We are passionate about helping small businesses, nonprofits, and foundations
navigate key transition points.

Founder/Principal
Carrie Ferrence
Carrie has started, grown, and sold a small business that grew quickly into the top 1% in revenue for women-owned businesses. She has led a non-profit through a major redesign and managed many teams and organizations for over two decades, often through periods of intense change.
Carrie knows the challenges of running mission-driven start-ups and small businesses and LOVES to work through them. She thrives in figuring out the best ways to engage individuals & teams; involve clients, stakeholders, partners, and donors; and design organizational systems to support teams and drive change.
Carrie is an Echoing Green Fellow and a PSBJ 40 Under 40. She's also been cited in the NYTimes and invited to the White House to represent women-owned businesses.

Principal
Christina Fialho
Christina is a social entrepreneur with nearly two decades of experience in scaling and optimizing social impact organizations. She thrives in helping leaders gracefully navigate inflection points and develop career-enhancing skills.
As the co-founder/executive director of a national immigrant rights nonprofit for over a decade, she grew an idea into a multi-million dollar organization operating in 26 states. More recently, Christina founded a social enterprise that helps advance LGBTQ+ equity in the media. She has trained emerging social entrepreneurs at two leading business schools and has served on domestic and international boards.
Christina is a recipient of the John F. Kennedy New Frontier Award, the James Irvine Leadership Award, an Ashoka Fellowship, and an Echoing Green Fellowship. Her writing and work have appeared in an Emmy-winning television series and news outlets such as the New York Times, Los Angeles Times, Rolling Stone, and Forbes.

Principal
Jacqueline Gjurgevich
Jacqueline is a nationally recognized social entrepreneur who has started, scaled, and sold a Seattle-based retail food business. She has an expansive background in for-profit service companies, emerging start-ups, progressive political campaigns, and dynamic nonprofits.
Jacqueline is a dedicated people manager, proficient financial manager, and systems thinker who thrives dreaming about the vision, digging into the messy details, and combining it all into strategies, budgets, and work plans that support capable and effective teams achieve their goals. Jacqueline is an Echoing Green Fellow, has been featured in the NYT, and invited to the Obama White House.
Outside of work you can find Jacqueline with her nose in a book, on the trails and playgrounds of Vashon, and in the stands cheering for the Sounders & Kraken.

Operations Consultant
Layla Al-Jamal Judkins
Layla is driven by community building and helping organizations reach their full potential. Having been raised by refugee parents in the American rural south, Layla’s passion for diversity and building power in minority communities started early. She has an extensive background working with small startups, nonprofits, for-profit and progressive political campaigns. Layla has raised millions of dollars for several grassroot nonprofits in Washington that are disrupting the status quo and building social change.
Layla loves to build teams, a strategic thinker and planner, and is a dynamic storyteller. She thrives on managing challenging projects and is dedicated to improving and streamlining processes. Layla received her MPA with an emphasis in Nonprofit Leadership from Seattle University and is an Institute for a Democratic Future Fellow. She currently serves on boards that address gender and economic inequities.
She lives in Seattle with her family and in her free time you can find her chasing after her toddler, traveling, and trying out new recipes.

Operations Specialist
Alexis Saenz
Alexis Saenz is a queer, mixed Indigenous woman originally from the Cheyenne and Ute territories (known as so-called Denver, Colorado) and resides in Tongva territory (known as so-called Los Angeles, CA). Alexis graduated from the California Institute of the Arts with a Bachelor of Fine Arts in Dance and Choreography. At the young age of 23, Saenz became an Executive Director, spearheading a nonprofit chapter that grew into the organization's largest and most active. She was one of the recipients of the Robert F. Kennedy Human Rights Award. Alexis has over 10 years of experience and has since worked extensively within the Non Profit and social justice sphere, consulting for numerous nonprofits, mostly Indigenous led.
While Saenz has many passions, she has always been rooted in wellness & mental health. This inspired her vision of creating a wellness business to share globally and to help people connect with their bodies intentionally. Alexis is very passionate about helping her community and people around the globe and hopes to continue this work to make the world a better place for us all.

Operations Consultant
Natalie Walker
Natalie Walker has spent most of her vibrant career in the non-profit world: as a Co-Founder, an Executive Director, and a Board member for local and international organizations. In 2019, Natalie was selected as one of ParentMap's Superheroes for Washington State Families. In harmony with her non-profit work, Natalie is a musician and gender equity advocate, focusing her involvement on community building and social change through self-expression.
Natalie understands that leadership can be lonely, and it is her personal mission to change that whenever possible. She believes that strong operational support and intentional thought partnership can be a game-changer for small businesses and non-profits.
After 20 years living and working in the Pacific Northwest, Natalie recently relocated to Colorado for graduate study in Performance Psychology.

Operations Consultant
Sarah Will
Sarah has worked in a range of business environments including corporate tech, consulting, small startup, and nonprofit, as well as starting her own small business. She thrives in the creativity that comes with both ideation and operations- and loves brainstorming big ideas and laying the groundwork, process, systems, and timelines to implement.
After spending most of her career in Seattle, Washington, she now resides in Missoula, Montana, with her family.
Our Partners

Béné Bicaba
Operations Consultant

Erika Evans
Fractional CPO
Our vision and values
The Big Lil envisions a world where all social enterprises have the tools and capacity they need to succeed, driven by teams who feel connected to and sustained by their work.
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We build a collective experience: We believe that the best work is done when people come together from different backgrounds and perspectives. We are committed to creating workplaces where everyone feels welcome, valued, and heard.
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We focus on better not (necessarily) bigger: We believe that quality is more important than quantity, when it comes to building sustainable businesses and nonprofits. We are committed to doing the best work we can, even if it means saying no to projects that are not a good fit for us.
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We move to action: We believe that there is no time to waste. We are committed to taking action and making a difference in the world.
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We design for autonomy and joy: We believe that people are most productive when they are given the freedom to do their best work. We are committed to creating a workplace where people feel empowered to take risks and make decisions.
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We partner with empathy and respect: Leadership is lonely and organizational design/change management is hard work. We show up with compassion, sensitivity and deep understanding. We work in partnership with our clients and their teams; we don't assume we know best; and we take a systems view to understand the systemic levers at our disposal, to help good organizations become great.
